Ehrlich projects the company to triple its sales in 2015. ![]() From being sold in 20 fitness locations in its first year to now being available in 2,700 CrossFit-branded and similar-styled gyms across the United States, Kill Cliff drove sales by way of a strong following on social media and its partnerships with athlete brand ambassadors, also known as the company’s “Badassadors,” Ehrlich said.įrom 2013 to 2014, Kill Cliff saw sales grow from $3 million to $8.4 million, powered by aggressive distribution efforts, its first major funding raise through Sherbrooke Capital, and the addition of beverage industry veterans to its operating team. Walmart is fueling the most recent surge, bringing KILL. The brand quickly gained traction online and with those involved in the Paleo diet and the burgeoning CrossFit exercise community. ATLANTA, Ap- KILL CLIFF, the maker of clean performance beverages, is on pace to grow distribution by 250 percent in 2019. The new flavor profile is naturally sweetened with a stevia-erythritol blend, and Ehrlich expects it to become Kill Cliff’s number one selling flavor moving forward.Ī former Navy SEAL, Ehrlich founded Kill Cliff in 2011 with the intention of creating a fortified sports drink with naturally occurring ingredients like ginger root. Kill Cliff Deal: Get Up to 20 Off Sports Drinks at Walmart (Free Next-Day Shipping on Eligible Orders 35+). KILL CLIFF, the maker of clean performance beverages, is on pace to grow distribution by 250 percent in 2019. Kill Cliff also recently debuted Berry Legit, the fourth addition to its line of low-calorie exercise recovery sports drinks. “Our team’s been in every Walmart in the state to do our homework and get all our displays up.” Walmart has traditionally added new brands to in several thousand of its locations, but the company’s founder says Kill Cliff elected for the smaller start in order to focus on execution. energy drinks at supermarkets and grocery stores like Wal-Mart, Safeway. AS SEEN IN WHY KILL CLIFF PREMIUM CLEAN INGREDIENTS DELICIOUS, NOT SUSPICIOUS Kill Cliff delivers clean energy and hydration without the shady ingredients found in traditional energy drinks. Kill Cliff: Ignite Clean Energy Liquid I.V. Kill Cliff is taking what Ehrlich describes as a “small dive” into the world’s largest retailer, beginning in 300 stores within the state of Florida. Specially formulated to deliver energy, hydration, and focus, Kill Cliff packs a punch, without the crash. Get a completely FREE energy drink at Publix Use an Ibotta rebate with Publix’s sale and you’ll pay nothing for a Kill Cliff Recover Energy Drink after cashback Check the items you plan to buy to create a printable shopping list Publix Kill Cliff Deal (ends 5/4 or 5/5): Kill Cliff Recover, 12 oz, 1. “So we’re very excited about what we can do at Walmart.” “In one year, we went from three facings in the bottom shelf of about 130 QuickTrips to five facings on the second shelf of 700 ,” says Kill Cliff founder Todd Ehrlich. Following retail placement gains in QuickTrip, RaceTrac and Kroger, Kill Cliff’s functional sports recovery drinks are set to make their debut in Walmart next week. ![]() BevNet - Despite being a brand best known for its Internet presence and popularity within the CrossFit community, Kill Cliff has been making significant moves into conventional retailers.
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